Flowright Plumbing

Write-up

The brief for this concept: a Gas Safe plumber in North London who loses jobs to slower competitors because his old site didn't say what he actually does, or how fast he turns up. The problem with most trade sites in this space is they bury the phone number and lead with a stock photo of a wrench. This one leads with the job — 'Plumbing done properly. First time' — and puts the phone number and a fixed-price promise above the fold, because that's what a homeowner with a leak actually wants to know in the first three seconds. Decisions: real HTML in the body (not a JS shell) so the page is readable even without JavaScript running — unusually, this is the only one of the six demos built that way from the start, and it shows in how fast it loads. Sections are ordered by objection: what you do, why trust you, examples of work, service areas, then the ask. Outcome: it's the fastest and most crawlable of the six demo builds, proof that a fast site and a good-looking one aren't a trade-off.

Measured

Measured on this build: real HTML in the body (5,129 characters of visible text with no JavaScript run), page weight 533 KB.

Known issue fixed as part of this rebuild: the demo previously showed a placeholder email address in its visible copy — replaced with a real-format demo address.